Wednesday, February 6, 2008

Yahoo Microsoft Deal: Is It A Threat To Google?

Richard Morochove writes in PC World that accquiring Yahoo would vault Microsoft into second in the search engine business, behind only Google. A combined Microsoft-Yahoo would deliver far more search queries sprinkled with lucrative pay-per-click (PPC) advertisements, a major component of online advertising. It's no wonder Google is concerned about the threat that Microsoft's bid poses to its business, which is built on online advertising.

Another report by ZNet states that Microsoft said on Monday it may borrow money for the first time in its history to fund a portion of its $44.6bn (£22.7bn) unsolicited offer for Yahoo.

Since Microsoft is going to take such a big decision, the point to think is, if it's gonna threat Google in real terms?



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